It might be grasping at straws a bit, but NBC News is touting the fact that The Today Show beat ABC''s Good Morning America in the prime demo ratings.

Thing is, it was only one day.

An NBC release says, "For the week of March 23, TODAY was the number-one morning show Thursday, topping GMA by a giant 154k in the key demo A25-54. This marked TODAY’s biggest key demo daily win since September 5, 2014.  TODAY also posted growth in total viewers week to week."

Hey....at this point a win is a win I guess.