MSNBC continues to shed viewers, especially in the demos.

Even their stars are watching ratings fall. 

On Friday night, The Rachel Maddow Show averaged 96,000 adults 25-54 viewers and 731,000 total viewers.

This marks the second time this year the show delivered under 100,000 adults 25-54 viewers and ranked as the program's seventh lowest rated performance in its six-and-a-half year run among adults 25-54.

Maddow lost big to Fox News The Kelly File, but did eek past CNN's 'Wonder List.'

But come on....it's CNN. 

H/T TVByTheNumbers