It's not often you see a Cox station make a major change....

Anyone who's ever worked for Cox (FTVLive's boss, included) knows the company doesn't add a bathroom without a research project, 4 focus groups, a report from The Eagle Group and an analysis by Harry Kovsky. So, KIRO's decision to drop "Eyewitness News" and take all the color out of the logo, must mean people in Seattle are tired of eye catching, bold news.

Let's see if plain old KIRO 7 news in blue and white, goose's the ratings?