WISC is taking their "Live at Five" newscast and moving it up an hour. They will also rename the show to "Live at Four."

Brilliant!

"We're excited to expand our commitment to serving southcentral Wisconsin, " said WISC-TV news director Colin Benedict. "Live at Five has been a unique part of the Madison landscape for more than three decades. This is the perfect opportunity to build on that heritage and offer our viewers more of what they have come to expect."

Live at Four will be followed by News 3 at 5 with Eric Franke, Susan Siman and Gary Cannalte. The new 5 p.m. newscast will focus on breaking news and highlight the top national, international and local news of the day. In addition, viewers will see the station's signature franchises like Reality Check, Call for Action and News 3 Investigates.

“So many people in journalism are cutting back but, with these changes, we're building a bigger newsroom with more reporters in the community,” Benedict said.

The new programs launch Oct. 26.