The Cox owned duopoly starts over from scratch Today and it will be interesting to watch what happens.

As FTVLive FIRST told you, the stations had basically blew out all their main anchors and replaced them. Then both stations changed their call letters. 

It is all part of a massive overhaul to try take Action News Jax to number one in the market.

Both WTEV and WAWS changed their call letters officially yesterday. WTEV has become WJAX and WAWS is now WFOX.

The stations used Sunday football to run promos of their new Anchor team of John Bachman and Tenikka Hughes. Both were hired from other Cox stations and are newcomers to the market.

The new era begins Today and Cox is out to prove that you can change the Anchors, the call letters, the graphics and start over from scratch and become number 1.

Time will tell if they can pull it off.