A blockbuster swap of top producers at ABC and NBC will bring new leaders to "The View" and the "Today" show.

The NY Daily News reports that ABC is poised to name Bill Wolff as the executive producer of "The View," succeeding the morning coffee-klatch show's longtime chief, Bill Geddie.

Wolff currently works as the executive producer of "The Rachel Maddow Show" and is the vice president of primetime programming for MSNBC.

In return for letting Wolff break his current long-term deal with the Peacock network, ABC has agreed to free ESPN's top programmer, Jamie Horowitz (pictured) who can now officially join NBC as the general manager of "Today."

His deal had locked him into the Disney-owned company until Dec. 1, but he will now join the morning show fray on Sept. 1.

For "The View," the addition of Wolff is the latest step in rebuilding the Barbara Walters-produced daily talk show which will be hosted by Whoopi Goldberg, Rosie O'Donnell and new hosts yet to be named.