OK, first off, I have to say that this really happened.

Seriously!

The Weather Channel took 20 seconds out of every other commercial break yesterday to brag that they'd preempted programming to talk about the weather.

Yes....The Weather Channel preempted programing to bring you weather coverage. What a concept!

They had to inform viewers that if they were tuning to the Weather Channel for programing it was being bumped because of weather.....on The Weather Channel!

The 20-second piece that says "tonight's scheduled programming is cancelled to bring you the weather" is beyond parody.

Seriously! WTF?!!!!!!

H/T Gawker