WBBH NBC 2 (Ft. Myers) Weatherman Jim Reif was involved in a tragic bicycle accident Sunday afternoon. While riding his bike on Ben Hill Griffin Parkway, his bicycle hit a sign, throwing him to the ground.

Jim hit his head on the curb and he has suffered traumatic injuries to the head.

He just recently got engaged to be married.

Reif is a household name in Southwest Florida.

 He joined Waterman Broadcasting in 1999 as the Chief Meteorologist for ABC7, and more recently he moved to NBC2 and became the Director of Meteorology for the company's television stations.

Reif's family is asking friends and fans keep Jim in their thoughts and prayers during this very difficult time.

H/T NBC 2