A New Jersey TV station is finding out how powerful Comcast is.

The Philadelphia TV market will have one fewer NBC affiliate when WMGM, licensed to Wildwood, New Jersey, loses its affiliation at the end of 2014.

Comcast/NBC owns WCAU in Philadelphia, which has a Jersey Shore bureau and a reporter dedicated to South Jersey.

The station has been an NBC affiliate for 48 years, according to Ron Smith, former general manager. An NBC rep said WMGM’s affiliation agreement expired at the end of 2012 but the station was given a two-year extension that runs through 2014.

An NBC/Comcast spokesperson did not comment.

H/T B&C