The Weather Channel held their upfront to advertisers yesterday and the biggest news to come out, was something FTVLive told you was going to happen back in early February. 

FTVLive wrote that Sam Champion's new show on the Weather Channel will be more than just weather.

The show called AMHQ will hit the air in March 17th and will go head to head with the network morning shows airing from 7-10AM.

FTVLive hears that Champion's show will not only include weather, but will also have general news and sports.

At the Upfront, Champion told the advertisers exactly what FTVLive told you the show will employ a news reader.

Anaridis Rodriguez is moving up toThe Weather Channel from WWLP, a big jump that was facilitated by her agent Rick Ramage. 

One thing makes us wonder....if Champion is doing a show that competes directly with the network morning shows and will feature news and entertainment.

Why did he leave GMA again?

Just asking....