The Today Show's Kathie Lee Gifford is proving that drinking on the job can be a good thing. 

Gifford has now launched her own line of wine.

The wine is called "GIFFT," which — according to a press release, is based on "Kathie Lee Gifford’s last name and her belief that friendship, love and laughter are gifts to be cherished."

She added, "It’s well documented that I am a wine lover," which is the same thing as Barack Obama saying, "It's well documented that I am the President of the United States."

Kathie Lee and Hoda gave up wine for a month last year, but the two are now back to drinking the vino once again. 

H/T HuffPo