MSNBC's next great thing, got off to a slow start in the ratings on his first day.

Ronan Farrow kicked off his new show on MSNBC on Monday and let's just say it wasn't exactly a ratings hit.

Ronan Farrow Daily pulled just 216,000 viewers Monday, which tied for smallest audience of the day.

But, Farrow was brought into to attract the younger crowd, surely he did well in the demos....right?

Wrong!

Farrow pulled  just 21,000 viewers in the younger 18-49 demo.

Ouch! How long before R̶a̶c̶h̶e̶l̶ ̶M̶a̶d̶d̶o̶w̶ Phil Griffin makes some changes to the show?