CNN's morning show New Day continues to trek south in the ratings and last week it hit a new low. 

Nielsen ratings for Thursday show that New Day scratched between 7-8am and delivered only 39,000 in the demo. 

It was the program’s second lowest delivery in 25-54 for that hour….only behind the 21,000 it did on 1/13/14. 

The ratings continue to slide and sources tell FTVLive that CNN boss Jeff Zucker continues to explore making changes to the failing morning show.

Some CNN staffers are wondering why Zucker isn't acting faster as New Day continues to reach new lows in the ratings?

Stay tuned....