CBS This Morning Continues Slow Climb in the Ratings
While the story seems to be the fight between ABC's Good Morning America and NBC's Today Show, CBS This Morning is still slowly making its climb out of the ratings basement.
There is no doubt that CBS has a long way to go to even be in the same zip code as GMA and Today, but their show continues to head in the right direction.
CBS This Morning was the only network morning news broadcast to post a gain in total viewers (+2%, 3.08m from 3.02m) for the week ending Oct. 24, 2014 according to Nielsen.
The show added +60,000 viewers, and was also the only network morning news show to maintain its A25-54 (0.8/07) and W25-54 (1.0/07) rating compared to a year ago.
Season-to-date, CBS is up +5% in viewers (3.09m from 2.93m) compared to last year.
CBS This Morning is the only network morning news broadcast to post season-to-date viewer gains.