FTVLive favorites Hoda and Kathie Lee are joining the world of the dying newspaper. 

But they aren't giving up their day jobs. 

The NY Daily News writes that  “Today” show stars Kathie Lee Gifford and Hoda Kotb are joining the New York Daily News as columnists.

The dynamic duo, best known as the anchors of the fourth hour of “Today,” will offer their unique take on food, fashion, pop culture and fun, starting Thursday.

Gifford, a television icon, has been a morning show staple since her pioneering days on “Live! with Regis and Kathie Lee,” while Kotb has been a “Dateline” correspondent since 1998 and Giffords’ on-air partner-in-crime since 2008.