WFTV (Orlando) anchor Vanessa Echols can be seen on TV and on a big pink bus.

Echols a breast-cancer survivor is plastered on the side of a  bus to promote mammograms.

Her face decorates Florida Hospital's Mobile Health Coach, which encourages the fight against breast cancer with new urgency and ease.

"The mobile unit is just about as convenient as you can hope for," Echols said. "It will be at businesses, churches, community centers. So for all the women who say they're too busy to schedule an appointment for a mammogram, now there's one less excuse."

Using a News Anchor's pic for a local hospital maybe seen by some as a conflict of interest. And there is no doubt that if it doesn't cross the line, it most certainly touches it. 

But, it is also hard to argue if it helps save lives. 

Will let the purist debate this one.  

H/T Orlando Sentinel