WISH has moved up the start of their morning newscast, Daybreak.

The show is now hitting the air at 4:30 a.m.

Why? 

“We have seen an increase in viewers’ desire for earlier news, so we wanted to deliver our great Daybreak news product to that audience,” said WISH-TV news director Steve Bray.

How the station saw the viewer's  "desire for earlier news" was not explained by Bray. 

But he did add that “from bringing viewers up-to-date on overnight news, and breaking news, weather and traffic; our team works hard to get our viewers ready for their day ahead with all the information they need.”

God those viewers are so lucky to get all that.