Tampa's WFLA says that starting late next month the station is going to launch the market's first 4 p.m. newscast.

First at 4, will be anchored by Stacie Schaible (pictured), who will continue to host the 5:30 p.m. newscast, the station says.

"I am delighted to launch the first 4 p.m. newscast in the Tampa Bay area," Schiable said in a news release. "People rely on us and I'm excited to share First at 4 with our viewers."

WFLA's President and General Manager Brad Moses said the new newscast "reflects the strength of our 8 On Your Side brand in serving the people in Tampa Bay and surrounding counties."

Of course, putting the newscast on at 4PM is going to be a dilemma for much of the Tampa folks that head to Golden Corral for the early bird. 

H/T Tampa Tribune