KMOV in St. Louis has another embarrassment on their hands.  

First, the station fired their longtime Anchor after he went rouge on Facebook. And now the station is catching heat for reporting a story that wasn't even close to true.

The station reported that a "mass casualty" event at a local Holiday Inn after severe weather moved through the market.

KMOV's report spread through the social media world and had news outlets trying to find out more on the story. 

The problem, there was no "mass casualties" and KMOV had to retract the report.

And somewhere, Larry Connors is having a good laugh.  

Here's more on the story that wasn't.