CNN's morning show a New Day hasn't exactly fired out of the blocks. 

Despite spending big bucks in promotion the show, New Day finished 4th in the demo and 3rd in total viewers. 

The show pulled in 247,000 in total viewers and 95,000 in the demo. Those numbers are down from CNN's morning show last Monday.  

Word is that CNN head Jeff Zucker is "fine" with the first day numbers, but you know in reality, he has to be a bit disappointed. 

They spent a ton on promotion and you would have expected the first day numbers to be higher.