Word is that former CNN Anchor Soledad O'Brien is shaking her head over CNN's push to get people to watch their new morning show.​

In less than 2 weeks, Chris Cuomo, Kate Bolduan and  Michaela Pereira will hit the air with CNN's latest attempt at a relevant morning show.

And Jeff Zucker and the gang are spending some big bucks promoting "New Day."​

CNN has purchased billboards in a number of the major markets. Ads in magazines and online are popping up in front of viewers.

This is a far cry for what CNN did when Soledad O'Brien anchored the morning show. O'Brien was outspoken at how little CNN did to promote her show and try and find her some viewers. ​

Now, it appears that ​Zucker and company are taking O'Brien criticism to heat and making a big push for "New Day."

Will it work? We'll find out soon. ​