For years the news set was nothing more than an Anchor with plastic hair, sitting at a plastic desk, in front of a plastic cutout of the city's skyline. 

But, over the years, news sets have change dramatically and KSAZ's set in Phoenix is the next step in that evolution.

KZAZ new high definition set redefines how news operations will use sets moving forward.  The old paradigm considered sets as a visually interesting, static background to compliment what was going on at the Anchor Desk.

But this stunning, Devlin Design Group creation is a vibrant and dynamic interactive news presentation area that enhances and drives story-telling, made possible by the versatility engrained in the conception and design of this forward tech HD set.

The dynamic environment of this set keeps anchors engaged and upbeat since the talent is no longer chained to a desk.  This capability is enhanced by daily choreography meetings meant to maximize the set’s various story telling venues.

“Some people might suggest sets don’t drive ratings, but coincidentally, ratings are up for KSAZ since they debuted this set in September.  One explanation from the people at KSAZ is that the forward leading, interactive design is the spark plug that re-energized and reinvented how the station approaches each program. DDG is proud to be part of the team that has redefined story telling in the Phoenix market,” said Dan Devlin, Creative Director, Devlin Design Group