FTVLive

View Original

This...

It’s not like we haven’t been hammering this for a long time, but a Pew study now backs it up.

A survey from the Pew Research Center shows that a significant majority of Americans (58%) continue to prefer to get news on digital devices versus only 32% preferring TV. 

About two thirds (66%) often or sometimes got their news from news websites or apps while 65% got their news from search engines. More than half (54%) at least sometimes get news from social media, and 27% say the same about podcasts.

Overall, at 86% got their news often or sometimes from digital devices, versus 63% for TV, 42% for radio and only 26% often or sometimes from newspapers.

Stations can’t continue to do the same thing and think it will work.

If you’re just putting on the same old newscast that you have been doing forever, you are a dinosaur.

H/T TV Technology

See this content in the original post