Here is an interesting story about how cable TV is in a world of hurt and how it is basically dying.

The article states what FTVLive has been predicting for years. “The decline has been driven by cord-cutting, of course, but in recent quarters the cable business has faced a double whammy: Not only are subscribers declining faster than carriage fees are rising, but advertising dollars are fleeing TV, as the proliferation of ad-supported streaming options provide new places for marketers to spend their budgets.”

A quote from the story, ““he cable networks just are in this horrific, perennial, never-ending decline,” Bank of America’s Jessica Reif Ehrlich says. “It’s been more abysmal, I think, than almost anybody expected, even just two years ago, when the handwriting was on the wall, we still thought it would be at a slower pace than it’s actually been.”

FTVLive has said for years that as companies like Nexstar, Tegna and others kept demanding more money for retransmission fees, they were going to kill the golden goose.

Read the story and you can see how close this is to happening.