CBS announced that they were launching a new weather unit.

CBS News will use the “weather unit” along with the O&Os.

“Weather is consistently among the most urgent and important content we provide local and national audiences,” said CBS’s Adrienne Roark. “Year after year, studies show it is the biggest driver of audience engagement,” she added

If that’s the case, why isn’t there a weather forecast during the CBS Evening News?

If it’s the “most urgent and important content we provide,” why not have weather in the nightly network news?

I’m not sure what the real reason for the CBS “weather unit” is, but how come I get the feeling that CBS might be hubbing weather to the O&Os in the future?

Although, my gut tells me that CBS will be sold before all that happens and the bosses changed out.

Stay tuned…