WFMZ (Allentown, PA) hired Eric Nazarenus as the station’s new News Director.

While stations hire News Directors often, you almost never see the station’s newscast do a package on the new news boss.

But, WFMZ took up nearly 3 minutes of their newscast to basically suck up to the new guy.

First off, do you think the Reporter assigned to that story was about to ask any tough questions?

“Do you expect to expand the newsroom, or possibly impose layoffs,” was a question that was NOT asked.

I want to know who suggested doing a story on Nazarenus.

Also, why didn’t Nazarenus just say, “I’m not the news; let’s focus on stories that matter to viewers?”

Obviously, that didn’t happen, and the viewers were fed a story that, I’m willing to guess, none of them cared about.

Here’s a link.

No word, if it will be entered in this year’s Emmys, but I wouldn’t count it out.