While media companies here in the U.S. continue to swing the axe and cut jobs, it’s happening north of the border as well.

Bell Canada has left workers reeling after announcing plans on Thursday to cut 4,800 jobs across the country.

It is a historic and unprecedented mass layoff.

On top of the workers that have been or will be let go, Bell also announced it would be selling off 45 radio stations, closing more than 100 The Source stores and ending most of its noon and weekend newscasts.

Employees were told that the company’s news operations are losing roughly $40 million a year and ad revenues had fallen by $140 million in 2023.

Advertisers are spending their money in other areas.

But, I have said this before, and I will say it again: no company has ever cut their way to prosperity.