MSNBC Not Dead Yet
While many are dancing on the grave of MSNBC, it might not be as dire as some are making it out to be.
From the Iowa Caucuses to Election Day, MSNBC repeatedly topped CNN in viewership during pivotal moments in this year’s presidential race. On the day of the 2024 presidential election, more viewers turned to MSNBC than to CNN for the first time in network history.
On the heels of MSNBC’s first DNC demo win versus CNN, MSNBC drew more viewers than CNN during the second presidential debate – another MSNBC first – and ranked #1 across all of television for post-debate analysis. Finally, on Election Night 2024, MSNBC averaged six million primetime viewers, topping CNN’s 5.1 million viewers to secure the historic ratings win. MSNBC was also the most-watched TV network among Democrats on Election Night, plus the network drew more Independent and Republican viewers than CNN, according to Nielsen/MRI fusion data.
Look at history; remember when Trump lost in 2020 and Fox News ratings tanked. Many were saying that Fox News was dead. Clearly, that was not the case.
When Harris lost this election, many of the MSNBC viewers wanted the same break from the news that the Trump faithful took in 2020.
Before you count MSNBC out, look back on history.
I can assure you, CNN is in much worse shape than MSNBC.