ABC announced that Martin Ortiz has been promoted to president and general manager of KFSN in Fresno.

Ortiz has been the station’s News Director since 2020.

 “Martin has been invaluable in helping to grow ABC30’s viewership across dayparts and platforms,” said ABC Owned Television Stations President Chad Matthews. “He has a passion and commitment to storytelling, a keen sense of how to develop and grow opportunities for our business, and a deep understanding of Central California that I know are going to be invaluable in leading the station.”  

 “I grew up watching Action News and had the great honor of starting my career here,” said Ortiz. “It has been a privilege to work alongside some of the most dedicated storytellers in Central California and to put my passion for local news to work in the community I’m proud to call home. ABC30 has an enduring relationship with our viewers that we never take for granted. I’m very much looking forward to building on that connection, leading this exceptional team, and growing viewership across platforms.”  

 Before joining the Fresno team, Ortiz served as an executive producer at ABC Owned Television Stations’ San Francisco station ABC7/KGO-TV, where he was in charge of morning news and oversaw the expansion of the 11 a.m. newscast to a full hour.