After a decade at The Firm’s WITI (Milwaukee), Anchor Stephanie Grady is leaving the station.

She’s also leaving the business altogether.

Grady is controlling her own destiny, but launching her own company. The company is called “Influential Athlete” and will be dedicated to empowering elite female student-athletes in the Name, Image, and Likeness (NIL) space.

With a personal understanding of the challenges faced by female athletes, having experienced a career-ending injury at 17 herself, Grady has created a solution to address the significant disparities in the NIL market.

"I saw firsthand how much potential female athletes have, but also how often they're overlooked in favor of their male counterparts when it comes to funding, education, and opportunities in the NIL space," said Grady. "With Influential Athlete, we're changing that. We're helping these women realize their full potential by equipping them with the tools, strategies, and mindset to build strong personal brands and thrive both on and off the field."

 “I’ve had the incredible privilege of serving the Milwaukee community for the past ten years, and I’m deeply grateful for the support and opportunities I’ve received,” said Grady. “However, my heart has always been drawn to the world of athletics, and I’m excited to dedicate my energy to helping young female athletes achieve their full potential.”

We wish her good luck in her new venture.