The Stock Market is closed today for the holiday and the suits at Scripps should be happy that it is.

The chart above is the Scripps stock price over the past month.

Last week, Scripps hit a 52-week-low and the station has been pounded.

Year to date, Scripps’ stock price is down nearly 50%.

The company has come up with a way to reimagine how news is covered. So far, Wall Street is not impressed.