WPLG Reporter Jacey Birch was doing a story on animal advocacy.

If you logged onto her social media, yoiu might expect to see some info on the story and maybe a cute picture of an animal.

But, no.

It’s not about the story for Birch, it’s all about her and her “cute” outfit. What is it really, a fucking joke.

The story is the news, not you, not your outfit! This is a slap in the face to real Journalists.

Check out her post and look at the comments. This is exactly what she was going for. It was a way to boost a very frail ego and place all the focus on her and not the story she was assigned.