Remember when Nexstar broadcasted its first LIV Golf tournament?

They kind of fudged the ratings by lumping a number of factors together to make it appear that the viewership was larger than it was.

Now, Golf.com reports that six events and three months into its sophomore season, LIV has quietly stopped publicly reporting its TV ratings, reversing course on an early-season strategy, and a sign that the league could be struggling to generate sufficient viewer interest.

The decision means there is no reputable viewership data on the upstart league, which has argued publicly available Nielsen data measuring its broadcasts iis inaccurate.

LIV sources confirmed that they would not be reporting viewership data from its U.S. broadcasts moving forward but declined to explain why?

The decision marks a significant departure from the strategy outlined just months ago by the league’s chief media officer, Will Staeger. Days after LIV signed its agreement with Nexstar’s CW in January, Staeger told GOLF.com the league would “certainly” provide publicly available viewership information, adding public data was “critical to all of our plans.”

At first, Nexstar was trying to feed LIV Golf ratings with a spin to friendly media outlets.

It doesn’t appear that even the Nexstar-friendly media is buying the spin these days.