While we are looking at a possible government shutdown due to the debt ceiling. Mass shootings are happening at a rate in this county that has never been seen. Or the fact that the former President was found civilly liable for sexual assault and defamation.

But, if you turn to Tegna’s WVEC (Hampton Roads), you see them covering a story about a BBL, or a Brazilian butt lift.

The station covered the BLL on-air and online because this is the Tegna way.

Some viewers wondered if this was a news story or a commercial.

Other viewers chimed in as well.

If viewers can’t tell if it’s news or a ad, and if viewers understand what is more important than your news department does….you’re doing it wrong.