Last week, FTVLive told you how Sinclair’s KMPH (Fresno) posted a video of a woman being killed when a tow truck driver ran a red light and hit the woman’s car.

The station put a large watermark over the video and used hashtags like #killed #fatal.

Think of the family of this poor woman. Her last seconds of being alive and then her death being put on loop, all for clicks. It was a snuff film, and the station didn’t care.

FTVLive wondered if when the Sinclair suits saw this post, would they step in and tell KMPH to pull the video?

They did not, and I guess, knowing this company, it should be a surprise.

I get that Sinclair and KMPH don’t want to listen to FTVLive as to how sick this posting is. But, you would think they would want to listen to their own viewers that weighed in.

If you work in digital, please, don’t be as bad as the people at KMPH.

Do better, Be Better.