Okay, before you post something on your station-branded social media, ask yourself a couple of questions.

First, is this news related and will it help inform the viewers?

Second, will this post potentially bring viewers to the station’s website, or want them to tune Into the newscast?

Third, will this help my image and credibility?

Fourth, would my mom approve?

If you can’t answer yes to these questions, maybe you shouldn’t hit the “post” button.

Now, let’s go to an example of this in a post from KVUE (Austin) Anchor Hannah Rucker: