FTVLive told you that WBRE had hired former WNEP Anchor Tom Williams.

We didn’t know how the station announced the his and how cringe-worthy it was.

Back on March 15, WBRE/WYOU General Manager Andy Wyatt instructed both stations to interrupt their 6p newscasts for a Press Conference. They even put a News Nation microphone flag in the shot to give the illusion it was actually a press conference. As far as we know, News Nation did not cover this story or press conference.

You can watch the whole thing below, or skip ahead to the 8-minute mark where I promise you will cringe at least a few times.

A number of employees at the station can’t believe what they saw and use the word “embarrassing” often to describe it.

Take a look.