It's a 10 Birthday for OTA
OTA Talent, the largest pure-play TV News Agency in America, is proud to celebrate a decade of market-leading success. Founded in 2013 by Jeff Marcu, the agency quickly became an industry disrupter, gaining rapid national market share. Marcu reflects on OTA's growth and dominance over the past decade, saying, "It has been an incredible experience to change our clients' careers and lives. I am proud of how OTA has advanced the careers of hundreds of amazing OTA Talent clients."
OTA Talent began as a one-person operation with Marcu at the helm. Since then, the agency has grown to become the industry's largest pure-play TV News Agency in America, measured by agent count. Kimberly Price, OTA's tenured Vice President, was instrumental in helping build OTA's national market share. As journalists themselves, Marcu and Price understand what it is like to be on the client side. From the beginning, their intention was to have a "client first" mentality, guiding their clients to success.
In addition to Price, OTA has recruited the most effective National Agent Team, intentionally hiring agents with TV news backgrounds. "Our clients trust and appreciate the fact that we understand the industry, as do the stations and networks where we place them," Marcu said.
The entire OTA team is dedicated to its clients and OTA's client-happiness mission. "There are no shortcuts to success," Marcu explained. "The excitement of advancing our clients' careers has never faded after hundreds of placements. The entire team celebrates each client placement as if it was OTA's first. We are all so passionate about what we do and we love working with each other."
As OTA Talent plans for market-leading success in the next decade and beyond, Price said the agency has already built the infrastructure to continue OTA's growth. "OTA has enjoyed exponential growth every year. We have built all our systems from the ground up to accommodate responsible and long-term growth and success."
In conclusion, OTA Talent has had an incredible decade of success in the TV news industry, advancing the careers of hundreds of clients and gaining rapid national market share. The agency's "client first" mentality and intentional hiring of agents with TV news backgrounds have been instrumental in its growth and dominance. As OTA Talent plans for continued success in the next decade, the agency's infrastructure is built to accommodate responsible and long-term growth. Congratulations to OTA Talent on a decade of excellence!