While the staff at KXXV, the Scripps station in Waco were busy working, their bosses were hanging out in Orlando.

The GM even sent an email that starts with “Greetings From Orlando”. Maybe next time just send a postcard that says, “wish you were here.”

Anyway, according to the memo, the bosses learned of “the six differentiators that will become the pillars of the KXXV/KRHD Brand Strategy.”

What the fuck does that even mean?

Oh! Don’t forget the smiling selfie: