NBC to Replace Soap with News
NBC announced that the long running soap opera Days of Our Lives is being moved to NBC’s streaming service Peacock.
On the network, Days of Our Lives will be replaced with a new one-hour news program "NBC News Daily."
“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” said Mark Lazarus, Chairman, NBCUniversal Television and Streaming. “With a large percentage of the ‘Days of Our Lives’ audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.”