Hearst-owned WXII (Winston-Salem) posted a job for a Digital Media Manager back in April and it appears the job still hasn’t been filled.

TV stations across the country and finding out that filling positions are just not as easy as it used to be.

Filling digital management roles is even harder.

More often than not, people on TV stations’ digital teams are young, not well paid, and not very experienced. Managers that have experience are finding much better digital jobs outside of TV news that pays better and offers more creativity.

Just regurgitating news stories to a company-wide cookie-cutter template is not a job that people are dying to take.

This isn’t a knock against WXII or Hearst, since this pretty much applies to most TV stations across the country.

TV stations want to make an impact in digital, and while they claim to be digital-first, look at the sites of TV stations and see if you can find anything that stands out?

Also, any station that puts a pre-roll ad on their video that last longer than 10 seconds or is not skippable, clearly does not understand the online world.

If someone points me to a video from a station’s website and when I click on the video and am met with a 30-second ad, I’m off the page and moved on in the first 2 or 3 seconds.