Check out this promo that WKMG (Orlando) produced about their new morning anchor.

As a viewer living in Orlando, I have really learned nothing about Crystal Moyer.

Where did she come from? What are her credentials?

Apparently she likes to dance which I know is a big thing in today’s TV newsrooms. It seems she likes to act silly, which I’m not sure that’s what I want to see while hearing about last night’s shooting.

After watching this promo, I can only assume that the staff at WKMG must be glad the previous anchor that Moyer is replacing is gone from the newscast.

What else can you infer from a script that says my mornings "just got a lot more positive, sincere, and fun." What does that say about the former anchor and the rest of the crew? Was past anchor negative, insincere and boring?

I’m no promo expert, but come on, what the hell is this?