Merging Two into One
Nexstar put out a press release that they are expanding their news in the DC area.
But, in reality, they are merging two stations into one.
The company says it plans to bring its two television stations currently serving the area, WDVM-TV (Ind) in Hagerstown, and WDCW-TV (CW) in Washington, D.C. (DMA #7), together at one central location in the nation’s capital.
The new, combined operation will be known as “DC News Now.”
Former NBC Boston News Director Ben Dobson, who was let go back in September of last year, will be overseeing the new Nexstar news offering.
“Bringing these two television stations together, adding more news hours, and creating three locally-based satellite news bureaus to serve Washington, D.C., and parts of Maryland and Virginia, is a tremendous opportunity,” said Dobson. “We are building something from the ground up at a time when more and more viewers are turning to local news organizations as their primary source of information they can trust.”
When you combine two newsrooms into one, is considered “expanding” must be the new math for media companies.
As one TV executive said to FTVLive, Nexstar is “effectively abandoning the Hagerstown market.”