ABC’s Good Morning America has often beaten NBC’s Today Show in total viewers, but Today would walk away with the all-important demos.

But 3 weeks ago, GMA topped Today in the demos as well.

Then it happened for a second week in a row.

Now, it has happened for the third week in a row.

Three weeks in a row and the folks at NBC Today have got to be worried.

If it happens again this week, I expect NBC to go into full-blown panic mode.