As the Midterms get closer, KESQ (Palm Springs) is going to make more space for political ads by adding a 4PM newscast this Fall.

The station said that they are is excited to announce the addition of a 4:00 p.m. newscast which will debut in early September. The new newscast will air weekdays from 4:00-5:00 p.m. on both KESQ News Channel 3 and KPSP CBS Local 2.

While they are adding an extra hour of news, my guess is they might, MIGHT hire one or two extra staffers to help put the show on the air.

Stay tuned….