Since it was sold to Circle City Broadcasting, WISH-TV in Indianapolis has struggled in the ratings.

So now, the station is going to try a rebrand to see if it will pick up traction with viewers and more importantly with advertisers.

WISH is rebranding to “Indiana’s Education Station”, which sort of makes me think of a PBS station.

“WISH-TV is very proud to expand our support of classrooms and teachers through the Indiana’s Education Station brand,” said WISH owner DuJaunMcCoy. “Education is one of the most important pillars of our community, and we are excited to increase awareness of education via this invigorated focus.”

The station is also conducting a “nationwide search” to hire “the state of Indiana’s only dedicated Education Specialist.”

Apparently, no one on the current staff is qualified for, or wanted the job of “Education Specialist.”

WISH says its mission as Indiana’s Education Station is to expand upon and deliver more in-depth, non-partisan reporting on major educational issues and debates, along with hosting education-focused town hall specials all while partnering with strategic like-minded community leaders.

In other words, advertisers.

Stay tuned….