FTVLive told you that an equity group had made a bid to buy the TV ratings company Nielsen.

Nielsen turned down the offer, but the equity group upped the price and this time the Nielsen board has agreed to sell.

But, Nielsen’s deal does include a 45-day “go-shop” period, which means the company can solicit and consider potential alternative acquisitions.

So, if you ever wanted to own a ratings company that makes money hand over fist, you better act fast.