The Firm’s WOFL in Orlando uses the branding “We Love Florida!” They even have a “We Love Florida” section on their website.

So, I found it a bit odd that the Orlando station’s main Anchor was using his station-branded social media to sell his books, which he is busy signing.

The book is all about the Orlando, Florida, area and its people.

Oh, wait!!! No, it's not.

It’s about Missouri.

Huh?

Are other WOFL staffers allowed to pitch their side hustle of their station-branded account as well?

Just asking…