When KRIV News Director Sue Schiller hired Caroline Collins to be the Houston station’s anchor, Schiller said this. “In this fast-paced world of digital platforms and on-air broadcasting, Caroline's strong journalistic skills and ability to reach and serve our viewers on whatever platforms they consume news and information will be an asset to our audience,” said Schiller.

Schiller claims that one of the reasons for hiring Collins is the fact that she has a lot of followers on TikTok and can “serve our viewers.”

Every one of Collins’ videos is all about her and only serves her.

Like this one where she is driven around Houston to take pictures for station promos.

She said it reminds her of her modeling days. I guess that career didn’t pan out, but there’s always news anchoring to fall back on.

Schiller’s right; the Houston viewers are so lucky to have this content. How did they survive without it?