You might not know it by looking, but ABC has redesigned its logo and it is being slowly rolled out.

This week, the network started phasing it in on Good Morning America, World News Tonight and some network programming bugs.

The local ABC affiliates are getting the new logo and are being asked to make the transformation from the old to the new.

I have no idea what ABC paid for the new logo design, but if it was over $5 bucks, they got ripped off.

Here is a look at the new logo, compared to the old one.